REV LLC, a greater Charleston restaurant group, raised an unprecedented amount of money during their week-long promotion to benefit the
Greater New Orleans Foundation Oil Spill Fund.
When the owners of Poe’s Tavern, Taco Boy, Monza and Closed for Business were asked to participate in Drink Up for the Gulf Coast, a fundraiser to benefit the GNOF, there was no question that they would participate.
“For us it was a matter of timing, should we plan the promotion around the July 4th Holiday weekend or should we wait and do it later in July,” said Phoebe Byers, Director of Marketing and Development for REV LLC. “Ultimately we decided to capitalize on the Holiday weekend and go for it.”
The decision to promote the fundraiser during the July 4th weekend proved to be a smashing success for REV as they raised almost $11,000 during the week-long promotion.
REV chose to promote the sale of Abita beer, brewed in Louisiana, just North of Lake Pontchartrain. They acquired some Abita glassware and t-shirts from the distributor plus two different types of Abita beer, Purple Haze and Andygator.
All the money raised during the promotion will go directly to the
Greater New Orleans Foundation Oil Spill Fund and in particular to
fishermen whose businesses have been devastated by the oil spill.
“As a coastal community, Charleston residents realize how distressing a
disaster of this nature would be to their shores,” said Byers.
If you would like to make your own donation to the Greater New Orleans Foundation Oil Spill Fund just CLICK HERE.
