I have done my share of self promotion, having been a solopreneur for going on two decades. Most of it was modeled after conventional marketing school and business book A-lists, with a sprig of music industry mentorship thrown in for spice. If my marketing and PR were a product, the label would read, "Contents: artificial flavor, claims, and puffery with a measure of corporate greed. Contains real product, heart, and good intentions, albeit the same ones paving the road to Hell." Hugh Macleod, on one of his fabulous cards says, "Working in advertising doesn't get easier over time.The stress and bullsh*t [buy a vowel] take over and your soul is poisoned forever." Mea culpa.
Thankfully the revolution is here. Michael Martine calls it the return of Craft, referencing "national human treasures," The secret laboratory is now open, and all the secrets are spilling out.
I'm happy to hop on this train, and hoping it doesn't dump me into Obsolescense Land. Truth-telling is so much easier. These products (in a perfect example and shameless plug for my work) are the very best because every one is individually printed with the finest materials practically available, signed by the artist, fussed over for countless hours and offered with humility and sincererity in the hope of making a difference, or in the vernacular of Stephen Covey, leaving a legacy. And with that run-on sentence, I leave you. Sincerely.